Value creation through innovative service systems in industrial networks

In order to maintain their competitiveness, traditional industrial companies are increasingly offering innovative, service-based solutions, which increases their dependence on and to other actors in the environment. From having worked mainly with a production logic, companies are thus working with a service logic, which is based on supporting the customer's value creation processes. The study focuses on the transformation that occurs when industrial companies change their business logic in this way. To develop knowledge about the consequences for both the individual company and its environment, both selling and buying companies as well as other key network actors will be studied. The study will primarily build on two theoretical fields that together can increase the understanding of the problem we intend to study: service marketing and the resource-based perspective on the firm. Since existing literature is mainly based on the selling firm's perspective, we also intend to incorporate a network perspective in order to understand the value creation system and the links between its actors. Both qualitative and quantitative methods will be used and networks in both the private and public sectors will be investigated. The application concerns support to further develop a research environment with industrial services research at Linköping University. The study will last four years and fund one PhD student.