Organizing design and designing organizations for change

Design has come to be seen as a strategic competence in an increasing number of large companies, which are investing heavily in the recruitment of designers. It is hoped that the approach and working methods of designers can form the basis of new forms of managing and organizing companies and public activities. However, there is a lack of research that can guide actors seeking to integrate design(s) into organizations to create change. With this project, researchers in the Business & Design Lab want to process and further develop the results of a large number of recently completed international studies that have focused in different ways on the encounter between designers and other professional groups. Overall, our previous studies indicate that it is designers' special values and practices, their aesthetic expertise, that are at the core of their contribution to innovation and change, while at the same time these are an obstacle to achieving radical and sustainable change in other organizational contexts. The project aims to make theoretical and methodological contributions by clarifying how designers' aesthetic expertise contributes to creativity, learning and change, and what organizational conditions are required to be able to leverage this expertise and realize organizational change. This would constitute a strong and much-needed contribution to the field of Design Management and consolidate the Business & Design Lab's position as an internationally leading center for research in the intersection of design and management.