The purpose of this study is to investigate how contemporary art is valued at art museums in Sweden through exhibitions and purchases. The focus is on the present, but it is also interesting to be able to make some historical comparisons to see how contemporary art has been valued at different turning points in the expansive development of consumer culture from the 1950s onwards. Contemporary art is important for reaching new visitors as it is often more accessible. The value of art has long been a controversial topic in the social debate and is visible in the tension between economy and culture. Art displayed in museums not only reaches the attention of the museum visitor, but often has a higher economic value. Key research questions are: What role do art museums play in creating value in contemporary art? Which contemporary art is highlighted in exhibitions and museum purchases? The study intends to focus on approximately 3-4 art museums and is based on an ethnographic method. Interviews are conducted with museum directors, curators/curators, educators, communication managers, etc. as well as studies of documentation. In addition, a limited number of people outside the studied art museums will be interviewed who have insight into these museums, such as artists, representatives of auction houses and art galleries.