The award committee's motivation

“The 2010 Torsten and Wanja Söderberg Prize has been awarded to Sofia Lagerkvist, Charlotte von der Lancken, and Anna Lindgren, who make up the design group Front. Innovation and creativity are among the criteria for the prize, and these factors were particularly significant in the committee’s selection of this year’s recipients.”

The Front industrial design group operates in a genuine collaboration where no object or idea can be separated from the collective. The fact that collaboration is a prerequisite in their design is strongly evident.

Front's designs have often been created in collaboration with several different complementary skills, such as those of the craftsman and the industrial producer, but also with more unexpected skills such as those of the magician or the historian.

Historical expertise combined with a high and thorough knowledge of today's most important design tools, the digital, creates new conditions with new materials.

The jury sees a flow of renewal processes in the group's production.

Front works as a unit, with everyone involved in the design process, from brainstorming to final product. The final product often tells the viewer a story about the process. Objects like Horse lamp - a full-scale horse with a lampshade on its head and Pig tray, a pig that forms the frame of a table, are already familiar to many. With his fascination for magic, Front creates seemingly impossible designs that defy the laws of nature."

The prize was awarded at a ceremony in Gothenburg on November 5, 2010.

Designgruppen Front

 Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren are members of the Swedish design group Front. Their work is based on joint discussions, exploration and experimentation and they are all involved in the projects from first idea to final product. Front design's objects often communicate a story to the viewer about the design process, about the material or about conventions in the field of design. 

frontdesign.se