Any change in media history is usually a commercially driven search for ever new markets, audiences and consumers. This also applies to the history of the press, especially during the 19th century when modern industrial Sweden was emerging. The columns of the newspapers constitute the infrastructure in which the economy takes place, and in which economic policy discussions are conducted. The self-image of the press is of course quite different. The newspaper has long been the guarantor of democracy and the free exchange of opinions. But in reality, the daily press is as dependent on steady income as any other company. The medium's message is nothing more than its advertising. The project involves the digitization of one million pages of Swedish daily press from the 19th century and is divided into two separate parts. One part is done in collaboration with the Gothenburg University Library and focuses on the digitization of specific Gothenburg press during the 19th century. The second part is done in collaboration with the Center for Business History and is based on the 19th century press as a kind of advertising magazine. Press history has always been a story about money, and it is only by adopting a clear economic-historical perspective that the actual forms and contours of the daily press in the 19th century emerge. In digital form, with OCR-readable pages for lightning-fast textual searches, no researcher will be able to escape this advertising-economic aspect of press history.