The encounter between art and entrepreneurship. A close study of projects in the VG region

We want to study the encounter between art/design and business in three projects. We intend to build a bridge between the subjects of "Design Management" and "Art & Management" which are both very similar and different in nature. We want to reflect more theoretically on three concrete projects: 1. "100 offices" is a project that involves 100 industrial companies / organizations with unused spaces renting them for "0-rate" to artists in need of offices or studios. No obligations are attached to the contract. However, there are hopes for an interesting dialog during coffee and lunch breaks. It is these hopes and what happens to them that we will study. 2. Visiting Professor Mary Jo Hatch, together with the Partnership Unit at the School of Business, Economics and Law in Gothenburg, has invited research artists from GU to a dialog with business leaders. She is interested in the similarities between the problems that artists and business leaders deal with. In this project, we want to follow what happens and interpret the situation together with Mary Jo Hatch. 3. process management of creative projects and matchmaking between companies and designers/artists. We want to compare the way SVID has worked with process management of design projects with the way Tillt has processed and handled matchmaking of artists.