On April 17–19, 2013, the 10th European Academy of Design Conference will be held at the Röhsska Museum in Gothenburg. The event is organized in collaboration with the Business & Design Lab (BDL) and the School of Design and Crafts (HDK), both of which are part of the University of Gothenburg. The conference highlights the Röhsska Museum’s close collaboration with the University of Gothenburg and the museum’s commitment to research issues related to design. The academic network European Academy of Design (EAD) was founded in 1995 and is a world-leading forum for research in design and design management, focusing on new research areas as well as topics such as sustainability, global issues, and the social role of design. The EAD holds a conference every two years. The 2013 edition of the conference is particularly prestigious as it marks the tenth time it has been held and will therefore take the form of an anniversary celebration. The decision to hold the conference in Gothenburg is a testament to Sweden’s and GU’s strong standing in design research. Ulla Johansson, holder of the Torsten and Wanja Söderberg Chair in Design Management, has been the driving force behind the conference planning. In addition to the regular conference program, the Röhsska Museum will also offer several popular science events aimed at the general public.