The purpose of the journal is to report primarily on Swedish research and the role of research in society. According to the editorial policy adopted by the board, the content must be factual and relevant. The areas highlighted should be of significant scientific or societal interest. Other popular science magazines in Sweden write exclusively about science and history. In Forskning & Framsteg, 60% of the articles are based on natural sciences and 40% on humanities and social sciences. The editorial material should be designed so that it invites readers to read, is understandable even for non-experts and consolidates readers' interest in research. Emphasis is placed on visuals, as skillfully executed images motivate readers, explain complex passages and highlight key sections. The journal will be published in 10 issues in 2014.