The book Elsa Gullberg - Textile Pioneer is probably Dr. Elisabet Stavenow-Hidemark's last book. Gullberg was a family friend and a guest at the many parties for artists, museum people and architects held in the Stavenow home. Elisabet got to know Elsa's children and they met regularly for many years. During Gullberg's last active period, Elisabeth made visits and took the opportunity to collect material.

Elsa Gullberg (1886-1949) studied at the Technical School and worked at the Association for Swedish Handicrafts. She spent her money on study trips in Europe, and in 1913 she visited Germany with the Deutscher Werkbund in Hellerau. There she came into contact with the radical aesthetic ideas of creating industrial goods of the same quality as handmade ones. In 1917 she was hired by the Svenska Slöjdföreningen to put these ideas into practice. She was appointed head of Förmedlingsbyrån, the Slöjdförening's tool for a 'more beautiful everyday product' for the people. Together with Erik Wettergren, she brought Edward Hald to Rörstrand's porcelain factory, Wilhelm Kåge to Gustafsberg's porcelain factory, Edvin Ollers to Kosta Glassworks and Arhur Percy to Gefle's porcelain factory. For the Kåberg wallpaper factory, she arranged for Carl Malmsten, Gunnar Asplund and Uno Åhrén to make designs. In 1927, Elsa Gullberg founded Sweden's first modern interior design company. The book is based on an extensive archive, textile samples donated to the National Museum by her daughter Medann G. The interior design archive is stored in the National Archives.